![]() I understand the argument that there are risks involved in overestimating demand, but in this case, I don't really buy that. It's a no brainer to see that an under $2,000 super-tele would be in high demand. I have to think that Canon had a pretty good idea of what the demand would be. If one wants to be an optimist, I think it's possible that the delay may only amount to missing the target by a few weeks. I ordered from B&H a few hours after the lens was announced so I hope I'm in the first several hundred. This is far from easy.Įight for the month? Yikes! I'm hoping that just represents a delay of a few weeks. But I wouldn't want to be in Canon's shoes. I can only imagine that if the product is a specialised, high price / low volume item - like a big telephoto zoom lens - the problem of guessing demand well ahead of time is only that much harder. OTOH, if you order a million but the product goes viral and users want 2 million, you end up with a lot of disappointed people complaining about you. I've seen companies go down for that specific reason. So how many do you order? If you order a million sets of components (screens, CPUs, memory, etc.) and end up selling half a million devices, you're hugely screwed. ![]() That means firm, legally binding orders, a year before the customers even see the product. We spent about a year developing a new tablet product - from CPU selection to products on shelves - and to ensure that we would have the components to actually build the products, we had to order components a year ahead of time. ![]() I worked on tablets, not lenses, but I would guess that a lot of the same issues apply. I mean, you just want them to take your money and send you the flippin product!!īut having spent years working in the product manufacturing side of things, I can also see the manufacturer's point of view. ![]() This kind of thing is certainly frustrating and disappointing. ![]()
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